Large Booth (20' x 40')
Small Booth (10' x 20')
Overview
Trade show and event materials required cohesive brand application across physical and digital touch-points, including booth graphics, signage, display screens, table tents, promotional materials, landing page support, and print production files.
My Role
Between 2023-2026, I was responsible for and oversaw booth design, large-format asset preparation, signage, display graphics, vendor coordination, proof review, promotional materials, and supporting digital assets.
Featured Stage - Large Booth (20' x 40')
Demo Table - Large Booth (20' x 40')
Product Display - Large Booth (20' x 40')
Meeting Room Door - Large Booth (20' x 40')
Small Booth (10' x 20')
Small Booth (10' x 20')
North Carolina Foyer
North Carolina Foyer
More About This Project
Early Plans & Sketches
The redesign of Superior Glove’s trade show booths began with a simple question: What do we actually need these spaces to accomplish?
Working with Sales Leadership, we identified two priorities: generating leads and showcasing products effectively. Everything else was secondary - still important, but it helps to simplify objectives. The challenge was to create a flexible design system that could accommodate three booth sizes (10' × 10', 10' × 20', and 20' × 40') while maintaining a consistent brand experience.
Attending trade shows firsthand helped shape my approach. Surrounded by booths competing for attention with flashing screens and overwhelming visuals, I saw an opportunity to take a different direction. I focused on creating inviting, accessible spaces with open layouts, good lighting, and clear product displays.
The concept centered on a flexible foundation that could adapt to different events, with opportunities for more expressive, almost sculptural installations that would spotlight featured products. The goal was to attract visitors through curiosity and thoughtful design rather than visual noise.
Mid-build Progress
With the initial concept approved by Senior Leadership, I collaborated with Cloud9 Productions, Superior Glove’s existing trade show partner, to bring the vision to life.
Together, we refined the designs to accommodate practical production and shipping constraints, including a maximum component size of 4' × 8' to ensure safe, cost-effective transportation. These adjustments helped balance the creative vision with the logistical realities of producing and delivering the booths.
All the Extra Stuff
Beyond the booth structure, I developed the supporting elements that would bring the experience together. This included sourcing mannequins and glove displays, selecting lightbox imagery and meeting room artwork, designing interchangeable product tags, and developing layouts for interactive iPad displays.
I also created animated content for the vertical screens, treating them as digital posters rather than distracting video walls. Working closely with the marketing team, event specialists, and leadership, I ensured each element supported the overall vision while remaining adaptable to the unique product selections featured at each show.
Debut
Seeing the completed 20' × 40' and 10' × 20' booths in action provided an opportunity to evaluate how the designs performed in a real trade show environment.
While the overall reception from Sales Leadership was positive, a few practical lessons emerged. A mesh ceiling intended to soften harsh exhibition hall lighting inadvertently trapped heat in the meeting room. We identified adjustments for future events, including removing the mesh and improving airflow.
The debut reinforced the importance of evaluating design beyond the drawing board—where real-world use reveals opportunities that planning alone cannot anticipate.
